Ad Manager is designed to help advertisers sell and display ads, and if any ad inventory goes unsold, Google is happy to fill it with its own through AdSense. Stephen Shankland worked at CNET from ...

For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees BOULDER, Colo., Oct. 14, 2024 /PRNewswire/ -- ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Marc Boswell left Business Insiderlast June for what might have seemed like a dream job to some: Chief Revenue Officer of LoveToKnow Media, a digital publisher that now pulls 50 million unique visits ...

Buddy Media has acquired London-based Brighter Option, a maker of social ad management software. Terms of the deal were not released. The acquisition will enable Buddy Media to “combine social ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Ad management software provider WebVisible announced yesterday that it ...

Digital ad management software firm Fluency has closed a $40m Series A round of funding, which it will use to enhance its automation and agentic AI capabilities, and to accelerate new integrations ...

(Full disclosure: My company is an Amazon seller and offers Amazon advertising services.) Advertising is big business — really big. Over the past three years, net sales of Amazon advertising in ...

Mediaocean is the latest ad firm to attempt to bring television into the real-time, cross-screen advertising mix. The large ad management software provider on Thursday announced a partnership with ...

For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees Traditional sales houses can appear ...