The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising ...

Editor's Note: Citing that its analysis was based on dated data that "did not properly reflect the current situation regarding ad fraud," the ANA has killed a link to it and that now dead link has ...

A report released today by digital media software firm DoubleVerify Holdings Ltd. warns that white-noise apps are being exploited in a growing trend of audio ad fraud. White-noise apps generate ...

TAMPA, FLORIDA / ACCESS Newswire / October 29, 2025 / Specificity (OTCID:SPTY), the leader in precision digital marketing, today announced it has signed a Letter of Intent (LOI) with New Zealand-based ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Netflix’s in-house ad tech stack will start rolling out in the US in April, revealed Damien Bernet – the company’s vice-president, EMEA advertising – at The Future of TV Advertising Global last week.

Anyone who's spent time in digital advertising knows it's a battlefield. For years, we've fought against ads that break the rules, clog up the works with spam or are outright fraudulent. It’s a ...

While AI assistants like ChatGPT and DeepSeek offer many benefits, their popularity has fuelled the proliferation of AI-powered web crawlers used to gather data for large language models, contributing ...

On paper (and screen), an article about ad fraud looks like a familiar story about wasted budgets and bad actors. In practice, and in an increasingly digitizing marketplace, it is something more ...

To put it bluntly, legacy fraud defenses simply aren’t keeping up. In England and Wales alone, fraud events have surged by 33%, according to the Office for National Statistics. This rise isn’t just a ...