The British advertising group, whose shares were hit hard last week on a market sell-off over AI threats to established data and advertising businesses, will create a new holding structure called WPP ...

Preston Spire, the “Good Wins” Advertising Agency, Named to Ad Age’s Best Places to Work for Second Year in a Row Preston Spire, a fiercely independent, full-service Minneapolis-based agency, is ...

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

According to Cotton & Company, the true value of AI is not speed, volume, or automation—it is execution integrity. When ...

AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like "Everything Everywhere All at Once," "Anora," "Top Gun: ...

WPP is preparing to bring its three main creative advertising agencies under a single umbrella in a major strategic shake‑up aimed at simplifying its sprawling operations and sharpening its client ...

Tombras, a third generation family-owned ad agency on Gay Street, won Ad Age's Agency of the Year. The agency is expanding offices, clients and creative approaches, but it will stay headquartered in ...