Marketing Dive

Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully ...
Search Engine Land

The implosion of the blogging-for-dollars revenue model

For (dangerously) close to three decades, a large portion of the web was built on a simple and incredibly profitable premise: This “blogging-for-dollars” model powered the growth of countless niche ...

Meta Platforms: AI Is The Tool - Advertising Efficiency Is The Opportunity

Meta Platforms, Inc. shows strong ad revenue and AI-driven efficiency with a 1.2 forward PEG ratio and growth in WhatsApp ads ...
Seeking Alpha

AppLovin's Ad-Tech Playbook Is Gaining Traction

AppLovin's advertising revenue rose 71% YoY to $1.16 billion, while advertising adjusted EBITDA surged 92% to $943 million. Axon's AI engine improved ad net revenue per install by 49%, despite minimal ...

Netflix's advertising strategy shift is starting to pay off

Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.
Campaign Asia

Reddit's Q2 ad revenue jumps 84% year-over-year to $465 million

Reddit’s advertising revenue for Q2 2025 increased an impressive 84% year-over-year to US$465 million, accounting for over 93% of the company’s total revenue of $500 million. The company reported net ...
The Hollywood Reporter

ITV Eyes $46 Million in Cost Savings as It Forecasts Ad Drop Amid “Softer Demand”

The U.K. TV giant, led by CEO Carolyn McCall, reported its latest results. By Georg Szalai Global Business Editor U.K. TV giant ITV, led by CEO Carolyn McCall, is planning 35 million ($46 million) in ...