Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

Spread the loveIn the fast-paced world of digital marketing, the strategies employed by brands on platforms like Amazon are constantly evolving. Recently, a compelling argument has emerged regarding ...

The InfoSum and Magnite deals are another indicator that Amazon’s combination of retail data and streaming capabilities may be what advertisers are looking for. Earlier this month, Amazon reported ...

Amazon brands appear in three of consumers’ top five preferred ad platforms, according to Kantar’s annual Media Reactions report 2025. Amazon takes first place, with Twitch in fourth and Prime Video ...

Vivian Agency, a women-only affiliate marketing firm, has earned Silver Agency Partner status with Impact, one of the ...