The funnel framework is outdated and incomplete for many reasons. The biggest is that it maps the buyer’s journey through the ...

AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers ...

At Cannes Lions, ServiceNow’s Jim Lesser and LinkedIn’s Mimi Turner outlined a buyer-centred framework built around ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

With the shift to the cloud, the business of selling enterprise technology has changed as dramatically as the technology architecture itself. But a few orthodoxies have hung on through that transition ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

AI-native B2B buyers finish their evaluation before your sales rep says hello. The funnel is now fiction. Here's what winning ...

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The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...