Editor's note: BASF's coatings arm generated global sales of $3.2 billion last year. The figure was incorrect in earlier versions of this story. Also, BASF's Paul Czornij said he expected blue to join ...

DETROIT — A shade reminiscent of a volcanic explosion represents North America's latest car color trend, auto coatings supplier BASF said at the Detroit auto show. BASF showcased the shade Lava at the ...

BASF SE’s BASFY BASF Coatings has expanded its collaboration with Xiaomi to co-develop 100 car paint colors over the next three years, marking a new era of innovation and personalization in automotive ...

Color is a major and strategic factor that defines the first impression of a vehicle. It calls attention to its shape and the automaker’s brand image. A well-suited color on a car can be a ...