While the standard BIC lighter easily lights a cigarette, using one to set a candle ablaze can be challenging. The Shelton-based manufacturer BIC aims to change that with the recent launch of a new, ...
The new design puts distance between fingers and flame. The BIC EZ Reach Lighter is designed to be the ultimate lighter for all lighting occasions, able to light hard-to-reach places while putting ...
In July 2022, a TikTok user published a video that supposedly demonstrated how the vast majority of people who use BIC pocket lighters are using this product all wrong. In the video, the narrator says ...
Country music star Willie Nelson joins Martha Stewart and Snoop Dogg in a new ad campaign for BIC’s EZ Reach lighter, the company announced last week. The Shelton-based company has run a campaign for ...
The new colors bring a fresh look to a classic design. BIC EZ Reach Lighters is launching a new color series: Pastel. EZ Reach Pastel brings a fresh look to the brand's classic design. According to ...
SHELTON, Conn.--(BUSINESS WIRE)--Today, BIC, a world leader in manufacturing safe, high-quality lighters, unveiled its inaugural Lighter Safety Report drawing attention to a concerning influx of ...
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