A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

SHELTON, Conn.--(BUSINESS WIRE)--Today, BIC, a world leader in manufacturing safe, high-quality lighters, unveiled its inaugural Lighter Safety Report drawing attention to a concerning influx of ...

The Bic Corp. is facing mounting lawsuits on behalf of people who have been burned — and in some cases killed — by fires they say were caused by defects in the company’s disposable butane lighters.

BIC is celebrating its iconic BIC Lighter's 40th birthday. To celebrate this milestone, the company has launched a series of 40th birthday "Flicktacular" consumer promotions, including its "Best of ...

Snoop Dogg and Martha Stewart are lighting up fans’ lives with a new collection from BIC that combines functionality and style. If you’ve ever imagined hanging out with the unlikely besties, you can ...

FLUSHING, MI -- Ryan Walling doesn't smoke anymore, but still finds the colorful designs used on BIC lighters attractive. While looking at the various lighter designs submitted by people for a contest ...

Snoop Dogg and Martha Stewart are teaming up for a Super Bowl 2022 ad and the Puppy Bowl. Pic credit: ©ImageCollect.com/Xavier Collin/Image Press Agency A dynamic ...

In 2021, social media users enthusiastically shared photographs of what appeared to be a promotional campaign for Bic lighters, featuring lifestyle entrepreneur Martha Stewart and rapper and ...

Clichy, France -16 June 2020 - BIC announced today that it has signed an agreement to enter exclusive negotiations to acquire Djeep for 40 million euros, and a deferred consideration based on Djeep ...