The gasoline retailer says it plans to shorten its name, update its logo and dump as many as 4,000 stations. BP Amoco PLC said it plans to rename most of its network of 28,000 service stations under ...

Are you carrying a torch for the old Amoco gas station brand? BP seems to think so. As my colleague Claire Bushey reports, the British oil giant is dusting off the torch-and-oval logo it shelved after ...

It’s back! After almost a decade on the bench, BP is reviving its Amoco brand in response, the company said, to some internal marketing studies that suggest the brand still resonates with some ...

BP gas station owners have faced protests and drops in business. The idea of changing BP's branding back to its old name has gained some traction,... BP Station Owners Eye Return To Amoco Days About ...

Some who have seen their sales plunge because of protests say BP has already sought a fresh start by naming an American to replace its gaffe-prone British CEO, so why not change the name on gas ...

Amoco, the iconic red, white and blue gas stations that disappeared nearly 20 years ago after the company’s merger with BP, are beginning to pop up once again in Chicago and a handful of other markets ...

Opinions expressed by Entrepreneur contributors are their own. To avoid association with the Gulf oil spill, independent BP gas station owners across the country are considering reverting back to the ...