“Barbie” is a cultural phenomenon, grossing nearly $1.5 billion and racking up eight Oscar nominations, all while launching scores of catchphrases and memes. So it’s understandable that Mattel, the ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
“Barbie” – the movie – was a smash success, hauling in over $1.4 billion globally to become the biggest movie of 2023. But that was just Mattel’s first entry into Hollywood, as the storied toy company ...
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