The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...

For a moment back there, minimalism was everywhere. The unstoppable march towards flat, sans serif wordmarks and logos seemed to encompass brands in every sector in the mid 2010s, from cars to fashion ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

Previously, speaking to an audience was simpler. Now, your approach to packaging needs to speak to five generations at once. It needs to resonate with people who know what “skibidi” means and those ...