Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

OnMilwaukee wants to help your small business grow. Want some additional small business resources and support? The Idea Collective small business incubator can help – check out more of their work here ...

Ultimately, the goal of any marketing plan is to increase sales of your product or service, a process which often begins by developing an awareness of your brand. But before outlining the aims and ...

In order to come up with an effective and well-rounded brand awareness campaign, it is important to identify and differentiate the various types of brand awareness. Previously, we’ve written an ...

(Ad) It might seem early, but the holiday season is already upon us! Many consumers are already looking for the perfect gift for their loved ones. The National Retail Federation found that 59% of ...

You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts. Marketing and sales are important, but ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies. Most of the time, ...

You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you crack the code using the right method and what’s the most ...

Last month, we saw the launch of Nike’s disruptive "Just Do It" 30th-anniversary ad campaign featuring Colin Kaepernick. The ad ran during the 2018 NFL season opener between the Atlanta Falcons and ...