All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

Today's customers expect more from the businesses they choose. A strong product or streamlined service is essential, but today's customers also need to understand the broader purpose of a brand to ...

Opinions expressed by Entrepreneur contributors are their own. With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and ...

Do you find that your product quality is high, your brand identity is clearly defined, but your commercial results aren’t meeting your expectations? One of the simplest ways to check whether you’re ...

Whether in a newspaper, a magazine, an event programs, on the web, or on the side of a bus, the consistent use of visuals in advertising, including colors, fonts, graphic elements and logo placement, ...

The University's brand and identity are essential elements to how we externally communicate to various audiences. Drexel's brand and visual identity have been built up over time. With all great brands ...

Clubhouse, the new audio-only platform, happens to be the hottest social media app right now, as its value just skyrocketed to $1 billion. It's only a matter of time before marketers try to get in on ...

Our brand is more than what we say about Brandeis in a brochure, or the logo you see on a sweatshirt. It reflects who we are and what we do as a community and as an institution. But Brandeis, like ...