Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

Employer branding is becoming an increasingly important way for businesses to stand out among candidates. Employer branding is becoming an increasingly important way for businesses to stand out among ...

Mattel announced a new brand organization leadership team with the expressed goals of accelerating its brand management strategy and growing its entertainment business. As part of the reorganization, ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Everyone wants to become a brand. It’s not even limited to ...

New Managing Partner appointments reinforce Terri Eagle Group’s platform for growth, transformation, and M&A readiness. NEW YORK, NY, UNITED STATES, January 15 ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA, in partnership with creative agency adam&eveDDB, continues its journey of elevating the brand with a new brand marketing strategy ...

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...