Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

In March, Langham Hotels International will launch Alliance Distribution Solutions, which will provide centralized reservations through the GDS, Internet and voice channels. The new platform is the ...