Charmis is a heritage face care brand and enjoys consumer trust that has extended over eight decades. ITC has given the iconic Charmis a fresh new look. A new TV campaign that captures the values and ...

Winter means seeing flakes on the face, experiencing tight, parched skin, and overall dryness and loss of radiance due to the weather. This calls for a slight change in one’s skincare routine, and ...

ITC Charmis has roped in Kiara Advani as its brand ambassador. After having a footprint in the cold cream segment for decades, the brand is now testing the waters in new formats such as face serums ...

Bollywood actress Sanjana Sanghi has been roped in as the new face of legacy face care brand ITC Charmis. Bollywood actress Sanjana Sanghi has been roped in as the new face of legacy face care brand ...

There are loads of classic winter-care beauty products which will always be a part of our childhood, and will remain iconic to us desi folk. From Charmis Cold Cream to Vaseline Petroleum Jelly, the ...