Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands. Thing is, it seems there is no real ...

Chevrolet has unveiled the sixth generation of its bowtie logo, and the update is deliberately understated. The most visible change is color. The traditional gold finish is out, replaced by black. The ...

Unless you're a real grease monkey or a die-hard fan of Chevrolet cars, you may not know that the now-famous logo for the American car brand is actually referred to as a "bowtie." Others call it a ...