Feeling unappreciated may nudge your customers to take their business someplace else. Remember, consumers tend to look for brands that will value them and earn their loyalty. This is why customer ...

In today’s highly competitive market, home service contractors, whether in HVAC, plumbing, electrical work, landscaping, or roofing, constantly search for ways to stand out. While top-notch service ...

Build a referral network with small, targeted client appreciation events. Smaller client events should be approached as a prospecting opportunity and not just a recognition event, says Laura Curtis ...

When is it time to show appreciation to your customers? How about now! How about all time! Some companies have an annual customer appreciation event or do something nice around the holidays, but are ...

Client appreciation events can play an important part in your strategy to expand your business: paying close attention to the details of such events will help ensure their success — and contribute to ...

Key moments at the end of a customer's experience can shape how they remember it later on. We live in a dynamic and complicated world where consumers have more choice at their fingertips than ever ...

Annual client appreciation events can build relationships and lead to new referrals. But wining and dining alone won’t cut it. Every autumn during Oktoberfest, Chris Annett chooses thirty of his ...