New laser-activated technology is making it possible to apply permanent smart QR codes directly to almost any packaging ...

A shopper picks your brand’s shampoo off the shelf at Target. Pays. Walks out. The sale is complete, but what happens next is invisible to your brand. Target knows who bought it because the purchase ...

AI is no longer just a back-office technology in packaging. It is now shaping how products are designed, printed, tracked and experienced once they reach the market.

Have you ever paid to print a fresh batch of product packaging, only for a last-minute change in ingredients or regulations to make them all obsolete? With packaging already eating up about 15%–20% of ...

S Swaminathan, CEO, GS1 India, in an exclusive interaction with ETHealthworld elucidates on the recent mandate for drug manufacturers to include barcodes with QR codes on their packaging, its benefits ...

Polytag and DataLase are combining their technologies to help customers apply GS1-compliant QR codes to challenging packaging ...

In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...