In 2020, Gartner predicted that 80% of B2B sales interactions would happen online by 2025. But by the tail end of 2024, that percentage hovered around 30%. Getting from 30% to 80% in a year is ...
In my experience, many B2B buyers wish they could purchase more online than they currently are able to. To capitalize on this trend, I believe businesses should prioritize a personalized approach to ...
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