Communities Drive Growth. But Building Them Isn’t What Most Brands Think

Communities drive growth, but they aren’t built through platforms or tactics. They form when people feel like they belong—and ...
Retail TouchPoints

Building A Brand From The Community Up

We talk a lot about Influencers and Community in retail today, but we’re typically talking about a retail brand trying to develop Influencers or create Community. But Truth In Aging has turned this ...
Business Wire

Brand Advocacy Platform, Duel, Raises $16M in Series A

NEW YORK--(BUSINESS WIRE)--Duel, the leading Brand Advocacy platform helping leading retail brands including Lush, ELEMIS, Victoria’s Secret and Abercrombie & Fitch grow through their own fan and ...
Fast Company

Forget KPIs: Vibes, community, and culture are how to build a brand in 2026

Gone are the days when marketers can think in five- or 10-year plans. These days, it’s about tomorrow, not the next 16 months, because culture and what captures consumers’ attention is changing faster ...
Women's Wear Daily

Brands Need to Emphasize ‘Belonging’ in Community Building, According to Iris Ventures Report

LONDON — Community-building for the sake of it is no longer a strategy for brands seeking sustainable growth, according to a new report by Iris Ventures, a private equity firm that specializes in ...
Chief Marketer

Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth

Saucony launched the global brand campaign “Run As One” earlier this year with a 360 digital campaign, activations with run clubs, retail partnerships, athlete and creator collabs, and OOH advertising ...
Retail TouchPoints

Building A Brand From The Community Up

We talk a lot about Influencers and Community in retail today, but we’re typically talking about a retail brand trying to develop Influencers or create Community. But Truth In Aging has turned this ...