In 2012, Sephora took the guesswork out of finding the perfect foundation shade with its Color IQ foundation matching service, and come Sept. 1, Sephora + Pantone's New Color IQ feature for lip and ...

Odds are that you've heard the exciting news by now. ColourPop is launching No Filter Concealers, which is a first for the brand. With launch day right around the corner, you're probably wondering ...

Finding the best concealer and lip shade is a lot like dating. Sometimes you think you’ve found the one, but then after a few months, it’s no longer a match. Your feelings have changed and the color ...

I tried Il Makiage's concealer after first taking the brand's color-matching quiz. It gave me the correct shade and I was surprised by how well it covered my dark under-eye circles. I had to reapply ...