While dynamic creative is powered by data, technology and in future machine learning, it still requires a human touch to be effectively executed. Technology allows faster processing of audience data ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed. While AI offers powerful tools that ...

Content creation is going through a revolutionary transformation. Not long ago, it was a wholly human endeavor. Nowadays, AI-powered content creation is no longer a novelty. It is a necessary lifeline ...

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. Jul 24, 2024, 02:21pm EDT Creativity is more important than ...

The biggest challenge in digital content was creation itself. High-quality visuals required time, equipment, and specialized talent. Today, that equation has changed.

Ever feel like your creative projects take forever to come together, leaving you juggling endless tools and struggling to maintain a cohesive vision? Whether it’s brainstorming ideas, crafting visuals ...

Firefly combines Adobe’s commercially safe Firefly models and now the choice of models from partners including Google Cloud and OpenAI so creators can ideate, create and produce images, videos, audio, ...