Without context, manufacturing data is worthless. Here's what to consider to turn digital junkyards into gold nugget insights.

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and ...

For decades, discovering and finding products has been mechanical: You type in a few words, you get a match. But customers don’t speak in perfect keywords. People bring to their search bar a whole ...

Labeling and annotation are the foundation of context setting and the invisible backbone of AI, which are quietly shaping the ...

“In the quest to remove friction from our everyday lives, we have designed and adopted digital products that narrow our field of vision and traded exploration for convenience.” Do you ever visit a ...

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During a press Q&A at Confluent's Current 2025 conference this week in New Orleans, I asked CEO Jay Kreps whether it's useful to think about Confluent as establishing a "system of record for context" ...