Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer ...

This financial insecurity has led to a drop in consumer confidence, and as a result many verticals are seeing a drop in traffic – especially from users with the intention to buy. With conversions ...

Business owners know that making sales is one of the most important aspects of running a successful business. But it's not just about making sales; you need to track the effort that you put into ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. NEW YORK–(BUSINESS WIRE)–May 22, 2025– 800.com, a ...