It started when a quirky advertisement promoting the U.S. Census, starring actor Ed Begley Jr. and directed by Christopher Guest, aired during the Super Bowl. Conservatives howled. Sen. John McCain, R ...

Ever since companies started using TV set-top-box data to help better measure TV viewership and ad delivery, companies in the business have had to develop techniques to deal with what to do when the ...

YouTube is boosting the integrity of its music charts. The video giant will no longer count ad views toward rankings on the YouTube Music Charts, instead relying solely on "organic" views like direct ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at ...

A key Internet standards body is scheduled next month to issue new guidelines for counting online ad "impressions," a move that could affect hundreds of millions of dollars in contested annual ...

I’m currently consulting on a project that involves comparing data from one of the major TV currency measurement companies with data from an ACR-supported ad measurement provider that is not an ...

Web-advertising leaders are backing new measurement standards for online ads as the industry reports record sales. Major online publishers and industry organizations said Monday that they've approved ...