According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

With another baseball season coming to a close, Retail TouchPoints (RTP) is taking a look at the cross-channel retailers who have “hit it out of the park” with efforts to integrate across channels.

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Comscore's Proximic has made its content-level audio contextual and ID-free audience targeting and cross-platform campaign ...

Today the term "cross channel marketing" is old news for marketers. At least it better be. According to one report, in this year alone successful marketers are nearly 35 times more likely to use cross ...

CenturyLink closed its acquisition of fellow telecom giant Level 3 Communications last fall, and the two telecom giants have been busy working on integrating the two organizations ever since. Along ...