Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a new sale or launch a ...

Your business needs to attract new clients and keep on top of current ones if you want them to stick with you for a long time. Luckily, there are several strategies to boost client retention and help ...

Customer retention is crucial for revenue growth and profitability in the ecommerce sector, with customer loyalty being the foundation of a solid consumer base High customer retention rates can help ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Retention isn’t a silver bullet, but in SaaS, it’s the closest thing to it. High retention indicates strong product-market fit. It is proof that you are solving a real problem and are adding value to ...

A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...