Marketing and technology executives are turning to their own first-party data as the foundation of a new identity strategy. The silver lining of the demise of third-party cookies is that brands are ...

Marketers are realising the need for a strategy around data and identity as the cookieless future that was anticipated in 2020 rapidly transforms into the cookieless present. Third-party cookies have ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

Crucially, detection and response must be unified across identity and data layers. An alert about unusual data access is meaningless if it is not correlated with identity risk signals. Autonomous ...

The advent of generative AI technologies promises to revolutionize public service delivery and the citizen experience. Most experts agree that the long-term potential of artificial intelligence (AI) ...

What would you do if you woke up to find that your identity had been compromised? A false tax return was filed, a new line of credit was opened, and money was withdrawn from your bank account. When it ...

Data breaches and identity thefts are ubiquitous and often enormous in size and scope. For example, during the first six months of 2019, data breaches exposed 4.1 billion private records (“Data ...

If you wake up in a cold sweat in the middle of the night with the letters GDPR floating just above your bed, then fear not — Customer Identity Access Management (CIAM) is your knight in shining armor ...

Identity Guard notified me of my Social Security Number making it on the dark web before the AT&T breach became public. Sally Jackson Contributor Sally Jackson is a pseudonym for a freelance personal ...