The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It’s called the Smart Brick — a 2×4 Lego brick with ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The popular Lego group has launched its Smart Play, a new line of interactive bricks, at the CES 2026 event. The newly ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.