To develop excellent customer experiences, experts say it’s essential to focus on context and a design thinking mindset. Solid design thinking starts with the customer in mind. Solving any problem, ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Phil is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. Marketing is increasingly becoming more precise and analytical for ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

Just how important is it that businesses understand how customers interact with or feel about them, or be able to identify the "moments that matter" in customer interactions? Well, without that ...

Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s ...