Dos Equis is introducing a 360-degree program that features national T.V. advertising, media partnerships and a national sweepstakes. Consumers are encouraged to enter for a chance to win prizes: an ...
Dos Equis used to be the favorite beer of The Most Interesting Man in the World. But it’s wandered around thematically since the brand gave actor Jonathan Goldsmith, that suave Dos Equis spokesman, ...
Dos Equis is bringing back “The Most Interesting Man in the World,” the iconic brand character and campaign that it sunset in 2016, per details shared with Marketing Dive. The original campaign ran ...
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