Amazon has stopped selling Echelon's new $500 "Prime Bike" only hours after it went on sale exclusively to Amazon Prime subscribers, saying the bike is "not an Amazon product or related to Amazon ...

Carrie was a managing editor at CNET focused on breaking and trending news. She'd been reporting and editing for more than a decade, including at the National Journal and Current TV. Editors' note: ...

Although Amazon denied any affiliation with Echelon's "Prime Bike," Echelon CEO Lou Lentine classified it as a "misunderstanding." In an interview on Varney & Co. on Wednesday, Lou Lentine, president ...

Amazon has moved to put clear distance between it and Echelon Fitness, a company that produces connected exercise equipment. Yesterday, the company announced that it was making the "Prime Bike," a ...

Amazon has denied taking on Peloton with a cut-price exercise bike under its Prime brand, scolding fitness tech-maker Echelon for implying otherwise. The Echelon EX-Prime Smart Connect Bike was priced ...

UPDATE (Sept. 23, 8:45 a.m. ET): After publication, Amazon told NBC News in an email that it was stopping the sale of the Prime Bike, saying that it’s “not an Amazon product or related to Amazon Prime ...

Hours after launching a $499 exercise bike billed as a partnership between Amazon and fitness company Echelon, Amazon stopped selling the product and said the bike “is not an Amazon product or related ...