Adobe recently announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types—now including the metaverse and streaming media.

If you are keen to learn more about the activity behind social media, this knowledge helps improve individuals and ...

As agencies at all levels of government look to offer citizens tailored experiences similar to what they get in the private sector, predictive analytics are becoming an increasingly important part of ...

Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. The one aspect about history is that technology will always change, ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the role of social media analytics ...

Company recognized for equipping utilities with personalized customer consumption insights that empower smarter, more holistic energy control LOS ALTOS, Calif.--(BUSINESS WIRE)--Bidgely has been ...

There’s a radical shift happening in the nature of what we consider “the web” today. With 1.5 billion smartphones and 6 billion worldwide expected by 2020 — we’re now more likely to be accessing the ...

The necessity for high engagement rates seems obvious – responsive consumers purchase. But it’s so much more than numbers. Taking a hard look into the analytics of your brand’s audience engagement ...

When it comes to understanding customer sentiment and needs, AI and analytics can be indispensable. They’re akin to the navigation system of an automobile. They can guide you to the best and shortest ...