Oftentimes a good photograph can bring a story to life in ways the written word cannot. It can convey the exhilaration of a surfer braving a 20-foot wave at the Wedge, the sorrow of a family losing ...

Compelling websites turn visitors into customers, but what's their secret? Visual storytelling. In my experience, however, many businesses and organizations underestimate the power of visual ...

Picking the right visualizations for powerful brand messaging is just the start. Here's how visual storytelling can help brands and marketers. Brand messaging has existed almost since the beginning of ...

We live in a world driven by text-based narratives with brains that are tuned for a visual experience. About two-thirds of people claim to be visual learners. Whatever the exact percentage really is, ...

For brands and marketers, one of the most crucial aspects of campaigns is connecting with target audiences. If a brand can provoke emotion and engage people through marketing, it will directly ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

It may seem natural to supplement PR outreach with marketing assets, but the time has come for public relations teams to create their own visual content to appeal specifically to reporters and readers ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...