Ad tech M&A is heating up again – specifically in connected TV land. On Tuesday, TV-focused demand side platform Madhive announced its acquisition of Frequence, an omnichannel marketing platform with ...

Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and ...

Frequence, which has gained recognition for its advertising sales automation and workflow software, has rolled out a suite of sales activation and reporting features for its end-to-end platform. This, ...

MOUNTAIN VIEW, Calif., April 16, 2024 (GLOBE NEWSWIRE) -- Frequence, a leader in advertising sales automation and workflow software, announced today the launch of a suite of publisher-specific tools ...

Frequence, a leading provider of omnichannel ad sales enablement and workflow software for audio, display, and out-of-home ads, has been acquired by Connected TV ad specialist Madhive. The merger aims ...

Frequence’s planning capabilities will integrate with Madhive’s platform to automate workflows across proposals, reporting, and analytics, supporting over 30,000 advertisers daily. “Madhive’s ...

MOUNTAIN VIEW, Calif., Nov. 10, 2022 (GLOBE NEWSWIRE) -- Frequence, a leader in advertising sales automation and workflow software, announced today a partnership with media solutions provider Lineup ...

NEW YORK--(BUSINESS WIRE)--Madhive, the leading technology company for local Connected Television advertising (“CTV”), today announced a definitive agreement to acquire Frequence Inc, the premier ...

As a result, the combined company will provide a client-first, streamlined, and integrated platform featuring end-to-end planning, creative production, activation, and measurement. Together, Madhive ...