Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

Fujifilm has announced the latest addition to its GFX family of cameras. Body-only, the new GFX 50S II will debut at $3,999, making it the company’s most affordable medium format camera to date.

Want a medium-format, video-capable camera, but don’t want to splurge five figures on the Fujifilm GFX-100? Well, the company has just announced a revision to its little brother, the GFX 50S, which ...

Today at its X Summit Prime 2021 event, Fujifilm announced the GFX 50SII, an update to the company’s existing 50-megapixel medium format camera, the GFX 50S, which currently sells for $5,499, meaning ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

Plus the new X-T30 II and some very promising lenses Plus the new X-T30 II and some very promising lenses is a former senior reviewer who worked at The Verge from 2011 until May 2025. His coverage ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...