In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionize your business. But here ...

Centralized decisioning wins. Bringing decisioning logic into a single framework maintains consistent customer experiences and better data integration. Governance simplifies control. Central AI ...

Zeta Global is seeing rapid growth thanks to its unified platform and focus on customer acquisition. Zeta Global’s platform is sticky, with high retention rates and growing scaled and super scaled ...

As technology continues to redefine marketing, chief Marketing officers (CMOs) are under increasing pressure to select and implement tools that drive innovation and deliver measurable results. With ...

I recently had the privilege of hosting another martech intern, which was a marvelous experience. Bringing an intern on board requires commitment and planning, especially when designing projects that ...

Amit Tandon, Managing Partner, MavGen Media, said, "The Discover MarTech 2026 Pune edition celebrated homegrown excellence, spotlighted regional marketing leadership from Maharashtra, and moved the ...

It’s common for organizations of any size and industry to build up a marketing tech (martech) stack that exceeds their actual needs. Organizational silos, turnover, the need for speed to market and ...

Without a clear strategy behind martech adoption, most marketing tech stacks are about to topple over. Peter O’Neill, Analyst for B2B Marketing, speaks with Shane Redding, Managing Director of Think ...

Marketing technology (martech) is essential for driving growth and efficiency. As companies increasingly invest in digital tools to connect with their customers, the importance of martech has never ...

Doug Cunningham is the CTO at Forrit, a developer of a cloud-based content management system software and associated services. While this autonomy enables greater flexibility and speed of innovation, ...

As market volatility intensifies and economic uncertainty remains persistent, investors increasingly see holding companies in the marketing technology (MarTech) and public relations (PR) sectors as ...