Hip-hop duo Tag Team have turned a popular ad with Geico into their own flavor of ice cream. The music group known for the '90s hit "Whoomp! There It Is!" and the insurance company announced a new ice ...

A few weeks ago, word arrived that the Geico cavemen—those Neanderthal chaps who appear in some of the car insurer's television ads—might get their own sitcom on ABC. It's early days, of course. (A ...

Ken Griffey Jr. appears in new ads for Geico and Booking.com that Major League Baseball fans are seeing in heavy rotation during broadcasts of MLB postseason games. The National Baseball Hall of Famer ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

GEICO Corp. topped all property and casualty writers in terms of advertising dollars spent in 2011, according to SNL Financial. The direct insurer spent just under $1 billion in 2011 on TV, radio, ...

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way ...

(Reuters) - Geico, billionaire investor Warren Buffett's auto insurer, spent far more than property insurance peers on advertising in 2011, both on an absolute basis and as a percentage of the ...