Fashion logos have always been big business, but they gained even more cultural cachet for the S/S 2021 season, when a number of brands looked back into their archives to bring new life to ...

Igor Charles of INLEX explains how the EUIPO Board of Appeal recognised the Givenchy 4G logo’s reputation in France, linking luxury goods to financial services under Article 8(5) of the EU Trademark ...

Living up to a name that coincidentally echoes widely used cell-phone technology, Givenchy‘s new 4G bag is sending out signals around the world. Two gleaming steel huts composed of outsized Gs folded ...

LVMH’s fragrance division has won a trademark dispute, successfully arguing that a similar sign used by a US investment platform would ride on the coat tails of its reputation.

Carefully selectedA couture-style lip balm with carefully selected care ingredients for healthy lips The texture engraved with the 4G logo is formulated with 96% naturally derived ingredients*1 and ...