I think we can all agree that Sales and Marketing could and should be more aligned, better connected in their strategies, messages, and metrics. That sounds good, but it’s like saying football and ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

3D illustration of a stair with red and white steps on a blue wall with a target on the last step and text Step by Step. Ladder of success or Goal concept. Research has shown that when employees set ...

SAN FRANCISCO--(BUSINESS WIRE)--Copper, the leading CRM platform for relationship-based business growth, and Outfunnel, the integration platform for connecting sales and marketing data, today released ...

The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or ...

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a ...

Entrepreneurs often find themselves struggling to improve their marketing methods for their products and services; they either don’t know where to start or can’t determine what they’ve been doing ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Whether you have a brick-and-mortar or online business ...

Please provide your email address to receive an email when new articles are posted on . This blog is continued from Part 1: A counterintuitive approach to mapping marketing funnels. In Part 1 I stated ...