If the cliché is correct and imitation is the sincerest form of flattery, then no one in golf has been flattered more than Karsten Solheim, the founder of Ping and the man who created the Ping Anser ...

The putter market has been in an interesting battle over “zero torque” the last couple of years. With the booming popularity of LAB Golf on Tour and at retail, Odyssey coming in hot with its Square 2 ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

Zero torque putters have dominated the discourse in golf equipment over the past couple of years with demand on tour rising and the benefits seemingly suggesting all types of player could hole more ...

For Fully Fit 2026, our equipment editor tried a low-torque putter for almost six months to see if it helped his stroke.

Sam De’Ath takes the latest L.A.B. Golf putter release to the course to see if the unorthodox shape enhances the performance ...

Odyssey is taking aim at one of the barriers to the “zero torque” putting with its latest Square 2 Square release. The trendy putting method has caught fire over the last several years, but many ...

WHAT YOU NEED TO KNOW: L.A.B. Golf's putters have made inroads in simplifying the putting stroke through its specially weighted and lie-angle balanced designs. The aim is to reduce the need for the ...

Putting is the great equalizer in match play — and it can save strokes in every format. While driving the ball 300 yards takes speed and skill that most recreational players don’t have, learning how a ...

As the PGA TOUR heads to the final stop of the 2025 Florida Swing, GolfWRX.com spotted two new Ai-One Square 2 Square prototype putters, on-site at the Valspar Championship. The “Max 1” and “Max 1 ...

WHAT YOU NEED TO KNOW: SeeMore’s latest SKx and SBx mallets mark the company’s first full foray into the realm of “zero torque” putters by combining the familiar aim and alignment features with new ...

Callaway and Odyssey golf have always been known to go above and beyond to validate their latest technology when launching it on the PGA TOUR. The companies once studied the science of Vernier Acuity, ...