Bluetooth refers to the technology in cellphones, earbuds, laptops and other smaller electronic devices that enables them to connect to networks. This same technology is used in Bluetooth beacons, ...
Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...
One of the most intriguing technologies of 2013 was Apple’s iBeacons protocol in iOS 7, for Bluetooth Low Energy-based transponders known as beacons. Two years later, beacons are of very high interest ...
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