Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

For many entrepreneurs and small businesses, this period of uncertainty also represents an opportunity to invest in their businesses and use marketing and advertising to grow consumer loyalty. Despite ...

For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor ...

Learn how to create a sustainable small business marketing plan that earns new customers and grows your revenue for years to come. Earning new customers is vital to the growth of any small business, ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Getting your game noticed isn't easy, and it's particularly tough for indie game developers right now. Players' gaming backlogs are bigger than ever, and with an abundance of AAA games constantly ...

These days it seems that every conversation with a prospective client at some point comes round to marketing automation – either people looking to deploy it, or people who have deployed it but feel ...

Affiliate marketing is one of the best ways you can make a passive stream of income. You don’t need to have a website or even be a social media influencer – you only need to be a creative marketer.