Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneously designed to build excitement around the brand ...

Some netizens and experts call Anthropic’s Super Bowl commercials, painting dystopian scenarios of advertising on OpenAI’s ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals' light beer to water.The National Advertising Division, which is ...

Forbes contributors publish independent expert analyses and insights. The Super Bowl has always been a news- and money-making event, but this year it is an American economic bonanza. What is more ...