Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...
In 2023, TikTok pivoted to longer-form videos, with mixed success. Connective3’s Silje Tunes Huse argues that in 2024, longer videos will finally see growth on the app. ‘TikTok brain’, the phenomenon ...
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