Ready to design a logo for your startup? Make sure you spend some time carefully thinking about the color scheme. As it turns out, the colors of a company logo are about more than aesthetic ...

Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? An infographic (below) from ...

Opinions expressed by Entrepreneur contributors are their own. The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact ...

You probably know that black is a color of mourning in the West and red is a lucky color in China. But did you know that green is the color of death in South America? Or that blue is the color of love ...

How we make colors isn’t something we think very much about in the digital age. They’re just shining diodes of light, beaming from our displays. But for the vast majority of human history, making ...

Which feelings and reactions do different colors tend to evoke with audiences? An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, ...

Colors are everywhere we look, but what is the scientific reason behind why we see the colors we do? In essence, what is the chemical makeup of color, and why is it important? What are its key ...

Healthcare infographics are powerful marketing tools that can help you connect with your audience. They're also a great way to educate people and keep them up-to-date on the latest innovations in the ...