You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

In the last few years, many organizations have made an effort to move their communications function in the direction of integrated marketing communications. The term has become old, and the concept is ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

The university recently announced two new communications master’s degree programs in the School of Continuing Studies on Oct. 29. The Executive Masters of Professional Studies in Global Strategic ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive degree centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and ...

With more than two decades of corporate public relations and marketing communications experience, Fiene has plenty of knowledge to offer students in the program, which has enrolled more than 140 ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Right from when we started the MARKETING EDGE magazine initiative, we said to ourselves why are we going into the publication of this special publication? Why are we involved in this thankless job of ...

A program that focuses on the comprehensive study of communication, and that spans the study of mass communication/media studies, old and new media technologies, social and political applications, and ...