Forbes contributors publish independent expert analyses and insights. I cover film, TV, and entertainment through the lens of a producer. SAN FRANCISCO, CA - DECEMBER 01: The Salesforce logo is seen ...

Connecting Salesforce applications and data with other systems across the enterprise is what really adds business value to the project. Yet, confusion and chaos seems to reign across enterprise cloud ...

Salesforce Inc. is expanding its generative artificial intelligence footprint today with new capabilities for its Einstein GPT general-purpose AI assistant that allow it to work with its Flow workflow ...

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

CRM's Informatica integration boosts AI and data ARR, expanding Data 360 and Agentforce capabilities, and opening new cross-selling opportunities.

OurHealth, which assists employers in setting up, staffing and running on-site or near-site health centers, will use athenahealth’s EHR and practice management services to support its nearly 40 ...

The time might finally be right for small- to midsize-registered investment advisory firms to include Salesforce—specifically Financial Services Cloud for Financial Advisors—when they are looking for ...